Are your employees your organisation’s biggest brand ambassadors?

The link between employee engagement and organisational performance is irrefutable and leading HR Directors have long accepted that there is more to engagement than high scores on an annual survey. Brands are built from the inside out: highly engaged employees reflect the company’s core brand values externally, and are focused on delivering better results for customers and the organisation.

In a more transparent world, both employee and customer experiences of brands are becoming increasingly public (due in no small part to social media). Any lack of consistency between external brand and internal culture undermines your brand and its value – delivering on your brand promise externally starts with delivering the employee promise internally.

This panel session will explore how HR Directors are ‘connecting the dots’ between employee engagement and the delivery of an ‘on brand’ promise to customers.

 

• How do you create congruence between the brand promise and employee experience?
• What mechanisms and processes can be used to identify brand behaviours for employees?
• How do you embed brand values within the employee experience and engagement efforts?
• How do you ensure that efforts to engage employees in brand inspired behaviour are authentic and meaningful?
• How do you motivate employees and reward brand inspired behavior?
• How do you measure and evaluate the results?

Ask questions and share your views during the Q&A that follows the presentations. After the Q&A, please join the panel, our members and the teams from Penna and the Strategic HR Network for drinks and canapés.